#Effortless experience drivers#
#Effortless experience full#
#Effortless experience trial#

We will discuss the importance of effortless customer experience while sharing practical use cases. Proactive measures are key to effortless experiences. Join Matt Dixon, Co-author of ‘The Effortless Experience’ and me in a webinar, ‘The Ease Imperative’ on Tue, Jun 12 at 11:00 PDT. As businesses aspire to win more customers and grow the existing ones, the ease imperative can be the game-changer. In his webinar with Solvvy, Dixon will share insights and examples of companies applying these four principles so you can generate customer loyalty that the “dazzle factor” fails to deliver. Banks maintain sensitive customer information, and so must maintain high.

Empower them to exercise their own personal judgment In creating an effortless customer experience, regulations, compliance, and security must always stay top of mind.

Equip them to manage customer interaction instead of just being “nice”.

Arm agents to avoid subsequent calls and think beyond resolving the current issues.

Minimize channel switching with a simple, intuitive, and guided self-service experience.

While companies devote untold time and resources on dazzling customers, all that really matters is how effortless their overall customer experience is.īacked by a 5-year research spanning more than 400 organizations and 97,000 customers by the Corporate Executive Board (CEB), Dixon reveals that customer loyalty is based on how companies deliver on their basic promises instead of exceptional service experiences.ĭixon lays out the four pillars of a low-effort service: In his acclaimed bestseller, The Effortless Experience, Matthew Dixon busts the long-standing and entrenched myth that companies must delight and “wow” customers. The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal-and disloyal. The Effortless Experience: Conquering the New Battleground for Customer Loyalty.

You will be equipped with the best tools and techniques to implement the model and transfer the knowledge gained to other employees.Join Matthew Dixon, Co-author of The Effortless Experience and Kaan Ersun, SVP of Marketing, Solvvy in a webinar, ‘The Ease Imperative’ on Tue, Jun 12 at 11:00 PDT.

#Effortless experience trial#

You will understand the fundamentals of the international model for effortless customer experience in the public sector. Effortless Experience Paperback Januby Matthew Toman Dixon (Author) 498 ratings Kindle 10.99 Read with Our Free App Audiobook 0.00 Free with your Audible trial Hardcover 16.69 133 Used from 1.84 32 New from 9.49 3 Collectible from 15.00 Paperback 20.28 25 Used from 1.99 8 New from 16.You will be introduced to the latest developments in customer experience practices.

#Effortless experience full#

Participants who complete the training are expected to have the full knowledge and capability to implement the effortless customer experience model with confidence. This training course will introduce you to the International Model for Effortless Customer Experience, which focuses on delivering public services to the customer with minimum effort and a high level of satisfaction and trust. This means removing barriers from transactions and making the process streamlined, easy, and simple.

A fantastic customer experience, therefore, is at its core an effortless experience. Conventional Wisdom holds that to increase loyalty, companies must delight customers by exceeding service expectations.

#Effortless experience drivers#

While customer complaints most often describe services as ‘too slow’, the latest research suggests that ‘reliability’ and ‘simplicity’ are the real underlying drivers of satisfaction. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. Yet, there remains a missing puzzle piece. The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyaland disloyal. The case for CX in governments is undisputable. A human-centered mindset in the design of a customer’s end-to-end service journey, alongside borrowing next-generation best practices from the private sector, have both been instrumental in benefitting several areas in the government. Implementing customer experience (CX) strategies in government was a major leap towards realizing several untapped opportunities. Public service delivery has undergone a remarkable transformation in recent years, often taking inspiration from the private sector to meet rising customer expectations and national challenges.